Google sends policy violation notice to Zomato and Swiggy
Tech giant Google has sent notice to food delivery platforms Zomato and Swiggy over violation of the company’s Play Store guidelines, reported The Economic Times. As per the report, the duo have received notice from Google because of their said gamification techniques during the ongoing Indian Premier League (IPL) to increase user engagements on the app using. The development comes days after Paytm app was removed from the Google Play Store because of a UPI-related cashback IPL game. The app was later reinstated on the Play Store. Both Zomato and Swiggy have temporarily suspended their gaming products on the apps, said the ET report. “We are a small company and have already realigned our business strategy to comply with Google’s guidelines. We will be replacing Zomato Premier League with a more exciting program by this weekend,” ET quoted a Zomato spokesperson on the company’s reaction to the Google notice. While Swiggy did not comment on the issue, people familiar with the issue said that the goof delivery platform has been given a week’s extension to seek more clarity on the issue. Meanwhile, Google has announced to charge 30% per transactions from developers selling digital goods to use its in-app payment system.