As social distancing measures denote small-scale weddings, couples are diverting their budget for extra catering and decorations into jewellery, helping handcrafted gold jewellers to recover. Many jewellers have been counting on pent up wedding jewellery demand to help their businesses recover from the months of lockdown, which saw shops remain shut across India. The continued social distancing regulations mean that weddings remain small, but this is good news for jewellery businesses, according to the Gem and Jewellery Export Promotion Council.
